Revamping Brand Identity
A case study on rebranding for a more modern appeal.
Industry
Category 1
Sites
8 locations
Duration
18-month monitoring period
The Problem They Faced
Outdated Brand Image
Our client, a traditional retail brand, was struggling to connect with younger consumers. Their outdated brand image and marketing strategies were failing to attract a new audience, resulting in stagnant growth.
What We Implemented
Comprehensive Rebranding
We conducted market research to understand the preferences of younger consumers and revamped the brand identity. This included a new logo, updated packaging, and a fresh marketing strategy focused on digital platforms. The rebranding led to a 60% increase in brand engagement within the first quarter.
The Numbers Tell The Story
Before Our System
73%
documentation rate
After Implementation
2-3
documentation rate
Before Our System
12-18
days average
After Implementation
2-3
hours average
Before Our System
8-12
per month
After Implementation
1-2
per month
Before Our System
4-5
per week
After Implementation
2
per week
Before Our System
6 hours
per report
After Implementation
45 minutes
per report
Visual Impact
Over 18 months, the system captured 890,000+ hours of footage and 45,000+ team documentation captures. Every safety briefing. Every delivery. Every procedure. All documented and accessible.
Piksort keeps my team aligned and informed by centralizing all photos in one hub. With real-time updates and actionable insights, it streamlines communication, eliminates guesswork, and ensures proactive decision-making. Piksort keeps my team aligned and informed by centralizing all photos in one hub. With real-time updates and actionable insights, it streamlines communication, eliminates guesswork, and ensures proactive decision-making. Piksort keeps my team aligned and informed by centralizing all photos in one hub. With real-time updates and actionable insights, it streamlines communication, eliminates guesswork, and ensures proactive decision-making.
Lucio Tirone Copy 2
Deputy Senior Project Manager at SKA Observatory
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